Rory Sutherland

Rory Sutherland

Vice-Chair of Ogilvy UK and multiple TED speaker


Rory is the Vice Chairman of Ogilvy and one of the best-known proponents of behavioural economics and science in the business world. He founded Ogilvy Change to advise clients on how to employ behavioural science or ‘nudges’ to create massive returns with small changes in their business practices.

He is the author of The Wiki Man and Alchemy, The Surprising Power of Ideas That Don’t Make Sense, to be published in the UK and US in March 2019. Rory has also hosted two Radio 4 series examining psychology and business including “Marketing: Hacking the Unconscious” and “Thought Cages”.

Rory has spoken previously at multiple TED Conferences and his TED Talks have been viewed more than 7 million times.